Our Solutions

Exclusive Manufacturer Partnerships

Working with manufacturers’ OEM’s (Original Equipment Manufacturer) offers significant benefits to both our customers and the OEM’s.

For the customer, knowing that the part is genuine allows more than just a warranty period to cover replacement should ever the part fail. Working with First Choice and our relationship with the manufacturers ensures the support goes even further. If ever there is a need for documented instructions or technical advice, by supporting the OEM’s as we do ensures there is a speedy resolution to the problems often encountered in today’s busy kitchen. All in all, it’s satisfaction and peace of mind for you and your customers.

For the OEM’s First Choice offers that much needed supply solution for both current and older models seen in today’s commercial kitchen. For manufacturers to compete and supply equipment needed today, allowing their spare parts offering for past and present equipment to be supported by a spare parts re-seller such as First Choice allows them time to focus on what they do best – manufacture equipment!  In return, they can rest assured that not only parts demand is satisfied quickly, accurately and with genuine OEM parts but, the associated data and any trends that may appear can be quickly fed back to the OEM for action if necessary. The important thing that matters is, by working together and sharing our knowledge, we at First Choice can offer the customer the right part, at the right price and importantly, right NOW!

At First Choice we support and partner with all manufacturers to ensure we can say yes to your spare part requirement – right now. Ideally, we would like all manufacturers to nominate First Choice as their exclusive spare parts partner however, some manufacturers nominate 2 or 3 re-sellers, others may decide to sell spares parts to all re-sellers, engineers and end users. Irrespective of their decision, we are here to support them to ensure we have the right parts for our customers!

Below are a few familiar names with whom we have an exclusive partnership or Master Distribution Agreement …………..


First Choice have supported Ambach, part of the ALI group, for many years. In 2012 we entered into a spares partnership with Ambach which strengthened our working relationship with them and thus allowed us to better support the brand and our customers. Find out more

Blanco Professional

In October 2017, Blanco announced that it had selected First Choice as its exclusive UK partner for the sales of spares and accessories. 2018 will see the two companies working closely together to offer a seamless supply of spares and accessories for this brand under a Master Distribution Agreement. Find out more


Comenda Logo

Since late 2018, First Choice Group has been the exclusive master distributor for Comenda, part of the Ali Group. The partnership is based on both Comenda’s and First Choice’s desire to deliver an excellent customer service and complete package throughout the equipment lifecycle. Find out more


Frigoglass Logo

Frigoglass are one of the global leaders in Ice Cold Merchandisers (ICM) and the principal supplier of glass packaging into high growth markets in West Africa. On 1 April 2019, First Choice Group became the UK master distribution partner for this innovative brand with exclusive access to genuine Frigoglass parts, accessories and equipment manuals. The Frigoglass group includes the Scandinavian refrigeration brand, Norcool, for which we are also the UK exclusive distributor as part of our Master Distribution Agreement (MDA).


The Swedish manufacturer of Pot, pans and utensil cleaners formed an exclusive partnership with First Choice over 8 years ago. This relationship has continued to succeed by working closely with both the UK and Swedish offices to ensure we support the UK customer base with spare parts, accessories and power granules. In addition, First Choice Training has hosted several customer demonstrations and engineer training days. Find out more

Husky Commercial

This East Midland based company has worked very closely with First Choice for several years allowing our knowledge of stocking and distribution of spare parts to complement their product and service offering. Find out more


ISA Refrigeration Logo

ISA has been creating innovative refrigerated display cabinets at their facility in Umbria, Italy since 1963 and is regarded as a leading global refrigeration equipment manufacturer. In 2018, First Choice Group was proud to become the UK Master Distribution Partner for ISA and now stocks many of the brands’ genuine spare parts for next-day delivery.


Although Krupps have celebrated their 50th anniversary, their presence in the UK market has been minimal. 2015/16 saw Krupps establish a new and focused effort in re-introducing Krupps warewash equipment into the UK marketplace. Part of this focus was to identify and partner up with service and spares providers to best service the needs of the after sales market. It was in March 2016 that Krupps selected First Choice as their exclusive spare parts provider for the UK. This support has been further enhanced with Combico hosting sales and engineer training.  In late 2017 First Choice agreed to hold stock of key appliances for Krupps, this allowing any emergency requirement for equipment replacement to be satisfied within a matter of hours, vital in today’s hectic kitchen environment. Find out more


This German brand has continued to grow year on year in the UK and elected very early on to nominate First Choice as their exclusive spare parts, accessories and chemical provider into the UK market. First Choice also support MKN with engineer training via our Combico division. Find out more

Synergy Grill

Synergy Grill

First Choice Group are pleased to announce our spare parts Master Distribution Agreement (MDA) with Synergy Grill, which began on 1 September 2019. Synergy Grill’s patented technology has won multiple awards since it launched in 2017 and the company has experienced rapid growth in the hospitality sector ever since. From their beginnings in 2006 in Cambridgeshire UK, Synergy Grill has grown into a globally recognised equipment manufacturer selling throughout Australasia, the Middle East, Europe and South Africa. Find out more

Roller Grill UK

It is exciting to announce that as of 1st January 2018, Roller Grill UK signed a ‘Master Distribution Agreement’ with First Choice. This has made us their exclusive spare parts provider for the UK market. Work between the two companies over the festive period saw the transfer of all Roller Grill’s stock of spare parts re-locate into our 70,000 sqft warehouse facility in Cannock. Over the coming weeks, we will optimise the stockholding to allow the service delivery of spare parts availability to equal that of all the brands supported by First Choice. Find out more



First Choice Group is the exclusive UK Spares Partner for Welbilt and their portfolio of brands including Cleveland, Convotherm, Crem InternationalDelfield, Frymaster, Garland, Lincoln, Manitowoc, Merrychef and Moorwood Vulcan.

This partnership, beginning at the start of 2019, has seen a significant investment in our UK stockholding of Welbilt spares and we are working closely with Welbilt to continuously deliver more equipment diagrams and trained, knowledgeable customer service staff.


Wexiödisk Logo

Wexiödisk AB has been building quality dishwashers for the commercial catering market since 1972. In July 2018, the company announced an exclusive spare parts partnership with First Choice, leading to significant investment in our UK stock holding of Wexiödisk spare parts, unrivalled access to equipment diagrams, part & user manuals and detailed up-to-date spares & operation information for our customers. Find out more

At the heart of catering equipment service