Conference & Event Facilities

Conference & Event Facilities

From our Kingswood Lakeside site in Cannock, First Choice Group HQ offers unique conference and meeting facilities which are available to host small to large industry events. You can benefit from:

  • Large conference and event areas
  • Small meeting and seminar rooms
  • Working development kitchens and training areas
  • Ample parking
  • Full restaurant facilities serving hot and cold food and snacks
  • High-speed WiFi
  • Multimedia presentation screens
  • Video and phone conference facilities

First Choice Group Conference and Event Facilities

Our purpose-built headquarters is easily accessible and located just off the M6 toll road, putting us in a fantastic location for those visiting from every corner of the country.

In 2019 we welcomed manufacturers and customers from across the industry to celebrate our our 20th Anniversary. View some of the highlights below.

Manufacturer Demonstrations

The relationships we hold with our exclusive manufacturer partners mean that they choose our facilities to host a range of equipment demonstration days available for chefs, operators and equipment distributors in order for visitors to experience a brand’s equipment firsthand and learn more about the features.

Our exclusive partners at MKN regularly use First Choice Group’s facilities for training and event days. Check out one of the most recent training days in this video.

First Choice Group recently welcomed the GRANULDISK team to use our state-of-the-art facilities to host their wash-live dealer event.

Industry Associations

We have hosted several events and conferences in association with industry bodies such as FEA, CEDA, CFSP and more. Our work with these groups allows them to utilise our outstanding conference facilities, providing training and full-day seminars for foodservice professionals to attend and learn more about the industry.

First Choice Group has close connections with FEA, formerly CESA, with our MD, John Whitehouse, holding the position of CESA chair which he was officially named at 2018’s CESA Conference.

For more information on organising your next industry event at First Choice Group’s headquarters, or to book onto an upcoming event, please contact our marketing and development manager, Julian Fisher, at

At the heart of catering equipment service