First Choice are proud to be members of ceda (The Catering Equipment Distributors Association), whose membership is made up of specialists in design, project management and equipment for the foodservice, catering and hospitality industries.
Through their comprehensive range of provisions for members, ceda works to guide and raise standards across the industry, promoting enterprise, innovation and fair competition. They are committed to representing the interests of members with the ceda service package which focuses on:
- Helping members increase their profitability and sales.
- Providing business support services.
- Offering networking opportunities through an industry specific community.
- Comprehensive training and education programmes to develop teams.
- Representing the industry on technical, legal, regulatory and employment issues.
The ceda e-learning platform offers nearly 100 business learning modules that can help fast-track the development of individual employees in member companies. Covering subjects including sales, marketing, management, health & safety and customer service, the platform is a huge benefit to businesses within various sectors.
The association has recently launched the ceda Academy, which exists to encourage rising talent within the industry to share their experiences, knowledge and ambitions. Aimed at talented employees aged under 30, the Academy aims to tap into and share the knowledge of participants from all job disciplines and discuss daily challenges and opportunities.
Adam Mason, director general at CEDA, said: “The academy wants the next generation of talent within CEDA, from all job disciplines in the foodservice equipment sector, to be able to meet and discuss the challenges and opportunities that they are facing on a daily basis.
“Through communication and the sharing of knowledge, solutions can be found that will make a real and positive impact on members’ businesses.
“This is a real opportunity to encourage positive change in the foodservice sector, engaging and giving a voice to the next generation of company and industry leaders.”
The membership is made up of some of the most professional and creative companies in foodservice, catering and hospitality.