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First Choice Group to enter into partnership with Welbilt

20th December 2018

First Choice Group announces new spare parts partnership with catering equipment manufacturer, Welbilt UK.

The partnership which has recently been agreed between the UK’s leading catering spare parts supplier and the multi-brand manufacturer will come into effect from January 2nd, 2019.

This will allow First Choice Group a significant investment in the UK stock holdings, with their warehouse and logistics infrastructure helping to deliver an effective service solution for Welbilt’s varied equipment portfolio, which includes a range of cooking equipment, refrigeration and more.

Welbilt joins a roster of leading equipment manufacturers who already hold partnerships and Master Distribution Agreements with First Choice Group, and this new agreement will enable the spare parts supplier to support the Welbilt brands, including:

  • Convotherm
  • Merrychef
  • Frymaster
  • Garland (including Garland Induction)
  • Moorwood Vulcan
  • Cleveland
  • Manitowoc Ice
  • Delfield
  • Lincoln

Vice President of Service, Colin F. Lacey, said: “More and more customers are choosing Welbilt’s cooking, refrigeration and beverage equipment. To support that growth, Welbilt has partnered with First Choice Group to provide our dealers and service partners with unrivalled access to the UK and Ireland’s largest stock of Genuine Welbilt spare parts. First Choice Group’s investment in inventory, automation and technology have made them industry leaders in the supply of catering equipment parts and this new partnership can only benefit our customers in the longer term.”

The team at First Choice Group will be working closely with Welbilt from the start of 2019 to ensure all spares and operation information is up-to-date and a premium spares supply service is provided – this will include trained and experienced customer service advisors, equipment diagrams, parts and user manuals and photos.

John Whitehouse, MD of First Choice Group, commented: “I’m so proud to be working with the Welbilt brands in this new MDA. This is truly groundbreaking for the industry and clearly shows our combined efforts to strengthen the supply of OEM Welbilt parts. With our increasing stock, customers will benefit from an even faster supply and first-time ship, six-days per week.”

Steve McLaren, the recently appointed Commercial Manager at First Choice Group, said: “This is a significant step for First Choice Group, allowing us to further realise our OEM partnership strategy. The signing of this Master Distribution Agreement with Welbilt confirms to us that by; only supplying original OEM spare parts, continually investing in stock, relentlessly pursuing innovation in our field and demonstrating passion and integrity in what we do every day, that as a company we are doing the right things and that has been recognised by Welbilt in them placing their trust in us to supply the customers in the UK with their OEM spare part portfolio. We are excited and honoured to be their partner of choice.”

For more information and for all Welbilt brand enquiries, please contact or call us on 01543 577 778.

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At the heart of catering equipment service