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First Choice Group: Coronavirus Update

20th March 2020

At First Choice Group, our thoughts go out to all those who are being affected by the Coronavirus, and the effects of it.

As a company, we are committed to keeping our customers, OEM suppliers and Team informed regularly of any significant updates.

At this moment, it is business as usual at our Cannock headquarters as we continue to serve our customers and to reassure all with the following additional measures we have actioned;

  • £400,000 worth of additional stock has been recently been purchased in contingency planning to enhance stock holding of business-critical supplies of OEM parts, accessories and consumables.
  • We have introduced a phased working from home plan and worker isolations pods as of this week, and from next week we aim to have the vast majority of office workers working remotely where business possible.
  • All non-critical business meetings have been postponed or moved to digital conferencing. Other meetings & visitors will be relocated to specialized suites with additional hygienic facilities to reduce extended contact.
  • Our trade counter now has a special isolated collection zone with extra hygienic facilities in place, available for our customers to use.


Our main priority continues to be keeping our Team and community as safe as possible which is why we have decided to introduce further measures to safeguard our employees, customers/suppliers and the operation of our business.

These are precautionary measures that have been introduced in advance, so we are well prepared in the event of the outbreak escalating. We will continue to follow the guidelines set by HM Government and communicate regularly with updates as the situation changes.

We are monitoring the situation regularly and our senior leadership team along with Parts Town are holding regular meetings to assess the circumstances and introduce further measures as appropriate.

We would like to reassure all our customers that we are, as ever, providing our high levels of customer service and stock to the foodservice industries and all related health care sectors.

First Choice Group has a duty of care for our employees and customers/ OEM suppliers and championing our core value of safety at this unprecedented time.

For any further information about any of the points raised above, please contact your customer experience teams or visit our website.

Thank you all for your corporation at this difficult time, your support and business are invaluable to us.

Stay safe.

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