Dealers learn more about RATIONAL at the iKitchen Demo Day

First Choice Group recently held the RATIONAL ‘iKitchen’ demo day at our facilities in Cannock, where dealers were invited to learn more about the combi oven manufacturer and its equipment.

The event took place at our training centre in Cannock and featured a full day of demonstrations for attendees, where the topics covered included spare parts, a ‘latest products’ update, and service and maintenance.

RATIONAL have been manufacturing innovative combi ovens and cooking equipment for over 40 years, incorporating the latest technology and features into their products and placing a huge focus on energy efficiency.

With over a million combi steamers being produced to date, RATIONAL specialise in three main models - the VarioCookingCenter, the SelfCookingCenter, which has proved to be extremely popular amongst customers, and the CombiMaster Plus.

First Choice Group is an official approved partner for RATIONAL, offering a full range of genuine OEM spares and accessories for equipment.

As a RATIONAL appointed service training and spares partner, we are also proud to offer RATIONAL combi oven training courses through our in-house technical training division, First Choice Training, held at our exclusive training facilities based at our head offices.

Mark Bloyce, National Service Manager at RATIONAL UK, said: “First Choice Group currently stock over £600,000 Net value of genuine RATIONAL spare parts, accessories and cleaning chemicals meaning almost 1,400 stocked lines.

“We pride ourselves on an excellent first-time fix rate within 24 hours and to maintain this, we must have a fast and reliable delivery of spare parts to our engineers and in First Choice, we have found the perfect partner.”

Our facilities are available for multiple equipment demonstrations, with fully functional commercial kitchens equipped with the latest catering equipment which are perfect for demonstration events.

We also have fantastic conference and meeting facilities, providing an ideal venue to hold seminars and conference events if this is something which is required.

To view our full list of RATIONAL equipment spares, visit our website at To find out when our next training course will be held and to view further equipment training courses, visit

If you would like to find out how to book a training day with First Choice Group at our facilities, please contact our marketing and development manager, Julian Fisher, at for more information.