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Middleby UK sign Master Distribution Agreement with First Choice Group

1st August 2019

First Choice Group are the Middleby UK Master Distribution Partner

First Choice Group strengthens strategic partnership with Middleby UK by signing a Master Distribution Agreement (MDA) with the equipment brand.

This newly established MDA now means that First Choice Group is the sole distributor of genuine OEM spares, accessories, and consumables from Middleby UK’s portfolio of brands which include Pitco, TurboChef, Blodgett and more.

The partnership will mean significant investment in UK stock holdings at First Choice Group’s Cannock head office, with its warehouse and logistics infrastructure helping to deliver effective service solutions to customers.

First Choice Group’s Managing Direct, John Whitehouse, said: “I am absolutely delighted that Middleby UK has chosen First Choice Group as their official exclusive spares partner. We have been working with Middleby UK for many years and our positive commitment to Middleby and their customers is that we will be raising the bar when it comes to the supply of their genuine spare’s parts.

“We have already made a significant investment in stock for the brands and made access to drawings easier through our web and new spares app. We look forward to the future in the supply of OEM spare parts.

The exclusive manufacturer partnership is the latest to be signed with First Choice Group and further enhances its impressive portfolio of major brands. All MDAs created help to develop working partnerships with equipment manufacturers around the globe in order to make customer supply chains easier and more efficient.

First Choice Group currently holds longstanding MDAs with a range of equipment manufacturers, which enables heightened customer delivery service level with later cut-off times, as well as increased UK stock holding on OEM parts and accessories product ranges.

Kenny Smith, Managing Director at Middleby UK, said: “Middleby UK is pleased to announce a partnership with First Choice Group on the supply of all its spare parts. We are excited to be working with such a professional company and by partnering with First Choice we are ensuring that OEM parts are specified to our customers. This will give all our client’s peace of mind that only the correct authorised parts are being fitted to their machines. We also believe that this will improve the availability of our spare parts for all our brands to reduce customer downtime. As Middleby continues to grow this partnership will make purchasing Middleby products a more appealing option.”

Middleby UK is part of the USA-based Middleby Corporation and in the UK it owns a range of foodservice equipment brands, with 28 of these brands now falling under the First Choice Group MDA.


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