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First Choice Group welcome CREM International to Welbilt agreement

1st April 2019

First Choice Group expands partnership with Welbilt to bring coffee machine manufacturer, CREM International, into the fold.

Welbilt MDA (Master Distribution Agreement) with First Choice Group came into effect at the beginning of January, giving the catering spares supplier significant investment in the UK stockholdings for brands such as Convotherm, Merrychef, Frymaster and more.

This updated partnership will now include the spares supply of Welbilt’s coffee equipment brand, CREM International, which is known for the supply of its premium espresso machine.

“CREM International is always looking at ways to improve their customer service provision,” said Steven McLaren, Commercial Manager at First Choice Group. “As part of the continuous improvement process, and having reviewed their spare parts distribution strategy in the UK and Ireland, we are proud to announce Welbilt have decided to add their CREM International brands – Expobar, Coffee Queen and Spengler – to the MDA with First Choice Group.”

First Choice Group, are leaders in the supply of spare parts for the commercial catering industry and have been a Welbilt business partner for many years.

Steve added: “This new arrangement will serve to strengthen the partnership by providing Welbilt with easy access to the largest inventory of genuine CREM International spare parts serving the UK and Ireland.”

The updated agreement will come into effect from April 1st, making First Choice Group the primary point of contact for all spare parts inquiries and orders for the CREM International brands, along with the other Welbilt brands. This will include full telephone and email contact support with over 65 trained customer advisors.

Customers will also be able to access online equipment diagrams and manuals, 360-degree photos, and an easy and efficient ordering process via the website and mobile app.

Colin F. Lacey, Vice-President of Service at KitchenCare EMEA Region, said: “We hope that this new master distribution partnership with First Choice Group will provide customers unrivaled access to the UK and Ireland’s largest stock of genuine CREM International spare parts to support all customers.”


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