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Wexiodisk UK hold first ever dealer event at First Choice Group

26th November 2018

First Choice Group were thrilled to play host to the first ever Wexiodisk UK event last week, which provided information on service and support, marketing and training to dealers.

The two-day event, which was titled ‘Swedish Brilliance’ and took place between Wednesday, November 21st and Thursday, 22nd, was attended by 15 dealer partners at our state-of-the-art training facilities in Cannock, Staffordshire.

One the first day, introductions from First Choice Group, who are the manufacturer’s spares partner, and warranty and service partners, Crystaltech, took place.

Following the introductions, a Wexiödisk UK product overview was then presented to guests. This informed them on the latest equipment updates, sales forecasting and future plans before a Q&A session with the company’s staff.

The second day of the event involved three group sessions in service and support, marketing support and training in ‘how to design a dishwashing room’ for dealers, partners and customers.

A brief summary and questions then took place on ways in which the Scandinavian brand can exceed customer expectations and further improve customer service levels in the UK.

Steven McLaren, Commercial Manager at First Choice Group, said: “Wexiödisk UK is an important partner of First Choice Group and we supply only OEM parts to their customers here in the UK.

As partners, we see ourselves as an extension of the Wexiödisk UK business and we were thrilled to welcome executives from Sweden and the company’s dealer network to our site here in Cannock, providing them with full use of our training and conference facilities.

“It was a fantastic two days, where together, we shared and generated a range of new ideas that will harness the ‘Swedish Brilliance’ of Wexiödisk UK and drive their business to new heights here in the UK.”

Wexiödisk UK provides highly efficient dishwashers, rack conveyor machines, potwashers and many more products for commercial caterers to assist with all warewashing needs.

Founded over 45 years ago and based solely in Sweden up until 2013 when their UK operation was launched, Wexiödisk UK is a member of the Ali Group Company and began their partnerships with First Choice Group and Crystaltech in June this year.

Several members of staff from Wexiodisk attended the event including Magnus Titusson, CEO, Henrik Florentzson, Sales and Marketing Manager, Per-Ander Ahlgren, Manager Service Department, Andreas Engström, Area Sales Manager, Lisa Rosqvist, Communications Manager and John Shepherd, UK Area Sales Manager.

John Shepherd from Wexiödisk UK said: “Having partnered with First Choice Group for spare parts sales and distribution in 2018, we’re delighted to have the opportunity to use the company’s Head Office for our first ever UK dealer conference.

“It’s rare to have all our dealer customers together in one place, so we were delighted to be able to use First Choice Group facilities to provide an update on our company, discuss the First Choice Group and Crystaltech offering, showcase our latest equipment and deliver enhanced, hands-on training with some of our most popular machines.

“The First Choice Group site provided the optimum location to host the dealer conference with dedicated facilities, break-out rooms and catering facilities for all.”

John Whitehouse, Managing Director at First Choice Group, said: “We are so proud Wexiödisk UK hosted their ‘Swedish Brilliance’ event here at First Choice Group in Cannock. It was great to have been up close with the latest equipment, together with the dealer network, covering service and parts, alongside marketing and design.

“Wexiödisk UK treated all attendees to a lovely networking dinner on the evening, and the two days have shown their continued commitment to the UK’s market. On a personal note, working with Wexiödisk UK is a real privilege and we hope to help make a difference in the catering equipment sector through increased spares availability and service kit supplies.”


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