A new look for the all-encompassing First Choice Group

28 April 2015

Group Divisions 2015

After 15 years in business, from our beginnings as a spare parts provider, First Choice has grown into the spares market for refrigeration, laundry, coffee and bakery equipment, as well as offering a comprehensive range of products for kitchen installation, alongside tools and ancillaries for engineers. First Choice Combico UK represents the engineer training division of the company, whilst First Choice Environmental Solutions is one of the most recent additions to the company, specialising in food waste management.

As a result of the unprecedented growth, First Choice Catering Spares has now evolved to be part of the all-encompassing First Choice Group. Alongside the 6 other divisions, the Group will continue to meet the demands of the foodservice industry, whilst remaining at the heart of catering equipment service.

To reflect these exciting new developments the First Choice logo has undergone a re-branding project to ensure that it now best represents our full spectrum of offerings and services to the industry, but which also embodies our commitment to meeting customer requirements.

The new logo was introduced to industry professionals at the CEDA Conference, which this year was hosted at the Heythrop Park Crowne Plaza Hotel in Oxfordshire. Incidentally where First Choice were successful when awarded the CEDA Supplier’s Award for Outstanding Customer Service alongside, manufacturer of professional warewashing technology, Meiko. 

The new look branding will be rolled out across all areas of the business, from the packaging to the stationary and signage, as well as throughout each of the social media platforms. This refreshed branding will enable the company to expand, into other foodservice sectors, to meet the needs of the industry, whilst staying true to its’ origins and reputation.

The First Choice Group continues to support many foodservice associations and is a proud Platinum Partner of CEDA, and is a member of CESA and BSA. As well as being a Supplier Partner for both Cedabond and ENSE, and Technology Partner for CaterQuotes.


Published : 28 April 2015 15:09